Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
http://feeds.marketingcharts.com-
Canadian financial services company Sun Life Financial earned back all the money it poured into naming rights for the Miami Dolphins stadium in free exposure during the Super Bowl last night.
The company picked up 5-year naming rights for the Miami Dolphins stadium earlier this year for between $5 million and $7.5 million per year. According [...]